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Sep 16, 2023

The very best florists in London

Whether for celebrations or commiserations, there's nothing quite like sending – or receiving – a beautiful bouquet of flowers.

While the classics always make a strong statement (a weighty bunch of red roses will always represent romance) there's a shift taking place in the industry today, with a raft of new, young florists taking an experimental approach to flower arrangement.

As more and more of us choose to document life's little joys, plenty of florists are creating social-media worthy displays that are made to be shown off online – see Sage Flowers’ neon petals or My Lady Garden's artistic asymmetry for inspiration. These are flowers as you’ve likely never seen them before.

Online flower delivery services have received a luxe upgrade, too. Bazaar favourite Flowerbx works with single stems in a host of vibrant hues, so you can order something that perfectly matches any living-room colour scheme. Every stem is seasonal, and there are some hard-to-find varieties that are sure to delight any recipient. Another name to know, online florist Bloom crafts its bouquets to order and wraps them in compostable, plastic-free packaging.

Sometimes, only the biggest and boldest gesture will do – and for these occasions, London's most revered names are ready to provide. Nothing quite compares to the impact of an outsized bouquet from the legendary Moyses Stevens, the longest-running florist in London, and owner of a Royal Warrant.

So whether you’re looking for something to dazzle friends with at your next dinner party, need a last-minute delivery for a loved one, or simply just want to spoil yourself rotten with some statement-making blooms, there's plenty to choose from now. Here, see our pick of the most spectacular luxury florists out there today. Now, all you need is a beautiful vase.

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Unmistakably British, the iconic, eccentric Moyses Stevens has been in operation since 1876, and now holds a prestigious Royal Warrant.

Using only A-Grade buds, the brand creates the kind of bouquets that will be remembered long after their life – there's good reason the royals are regulars.

Head to the 'scented' category for something that'll make your space smell as good as it looks, or add on a luxe Trudon candle or bottle of Ruinart champagne to really make someone's day.

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Flowerbx has long been a favourite of the elite fashion set, which is hardly surprising considering founder Whitney Bromberg Hawkings is a Tom Ford alum.

The brand specialises in single-stem bouquets that make a seriously modern impact: expect flamingo-pink peonies and lemon-yellow tulips. In fact, there's bound to be something that complements your colour scheme.

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Online-only florist Bloom was launched with sustainability at its core. From dramatic bouquets to chic houseplants, the entire offering is delivered without a pinch of plastic, and each seasonal stem is cut to order – from the field – to ensure no wastage.

Hyper-personalisation is possible here: shop from ready-designed bouquets, create your own arrangement, or order an armful of single-type blooms straight from the market. There's even a subscription service for those who want to indulge in a monthly mood-boost.

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Aoyama Flower Market began with a mission to shift the 'special occasion' associations we have with flowers, making joyful blooms an everyday luxury.

The brand is popular in Japan, and has now opened its first UK outpost in the main hall of London's Selfridges. The striking, creative arrangements focus on seasonality, and every bouquet comes wrapped in delicate Japanese paper. You can shop a beautiful selection online, with delivery available nationwide.

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Grace Floral London founders Diana, Sabina and Halla are very considerate of their environmental impact and take great care to ensure that their brand uses an array of creative sustainable installations and ideas. The company works with seasonal flowers from UK growers, uses recycled materials whenever possible, and does its communication digitally to avoid unnecessary use of paper.

As the name suggests, the business specialises in fresh bouquets and dried flowers created in particularly graceful styles, and is available for retail, editorial and styling, and corporate events.

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McQueens has been a luxury name to know since the brand launched in 1991 – and today, its stems fill the vases at London's most iconic hotels, including Claridge's and the Berkeley.

We love the antique pastel hues in the brand's online bouquets, which are available for nationwide delivery in the UK (on certain days, so plan ahead). For the most creative delivery, choose the 'Designer's Choice' and give the master florist free rein to create something just for you.

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If you've seen a Sage creation before, you can likely recall it vividly. Since opening in Peckham in 2018, this floristry team has become known for its truly memorable creations, and has worked with the city's chicest designers, restaurants and influencers.

Challenging the classical compositions of traditional floristry, Sage focuses on popping hues and contrasting textures, ensuring your seasonal bouquet will become the focal point of any room.

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Nikki Tibbles of Wild at Heart is responsible for some of the grandest dinner table displays. A pro in decadent flower arrangements, you may recognise her work from her Liberty-housed boutique on Instagram.

Fashion houses Jimmy Choo and Kate Spade are loyal devotees, with the odd A-Lister too. Whatever you order, all Wild at Heart posies are wrapped up in recyclable and biodegradable packaging, with sprigs plucked from the flower fields of British growers.

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The Duke and Duchess of Sussex looked to fashion favourite Philippa Craddock to design and dress St George's Chapel in seasonal flowers for their 2018 wedding. Since then, the self-taught and sustainably conscious floral mastermind has worked alongside the likes of Alexander McQueen, Chopard and Patek Philippe to create an array of show stopping masterpieces.

While Craddock doesn't offer bouquets for delivery, she does run a Floristry Fundamentals masterclass, which makes the perfect present for anyone who wants to learn more about the art of flower arrangement.

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Melissa Richardson was previously a designer at i-D magazine, so it's little surprise her florist JamJar Flowers has become a go-to for art-world events and fashion-week parties (you may have seen her work at Chiltern Firehouse).

City-dwellers can now enjoy Richardson's local blooms in their own home, thanks to the brand's delivery service. Order the day before for delivery in central London.

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Rumour has it, the Queen herself could spot a Paul Thomas design from a fair few feet away – and indeed, a heavy dose of drama sets Thomas apart from the rest. The master florist is known for creating the backdrops to some of the city's most photographed parties, events and weddings.

Thomas now also offers an extensive selection of bouquets for home delivery. For those who want to support local, the British Flowers collection is especially appealing.

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Kaiva Kaimins creates the kind of floral arrangements you just can't stop looking at. Bold, fun and always unexpected, My Lady Garden's bouquets, available at Kaimins' 'flower bar' and concept store in Dalston, have become an East London mainstay.

Far from just making perfect Instagram fodder, every bouquet arrives either wrapped in paper or nestled into a reusable jam jar, so you can be sure you're also making a sustainable choice.

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Australian-born Simone Gooch's work at Fjura (the Maltese word for flower) is abstract and beautifully intricate, with artistic floral creations often consisting of just one single flower.

Out to challenge traditional forms and the idea of ordered ‘arrangements,’ Fjura's illustrious client list includes the likes of Chanel, Louis Vuitton, Gucci, Hermés, Erdem and Christian Louboutin. Mixes, as well as single art pieces, are all seasonal and sourced locally to limit the florist's impact on the environment.

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The brainchild of self-taught florist Louise Bermingham, Wild Things is aptly named, offering gravity-defying, wedding-esque designs that challenge the floristry norms.

Her home-delivery service is equally whimsical, with the adorable bouquet titles only adding to the fun: we love 'You Don't Know You're Beautiful', a heaving bouquet of creamy, milk-white roses.

The best London florists today are focusing on seasonal stems and show-stopping arrangements. Here, see our favourite florists for delivery across the country.

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